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Let’s Change the World – SIDS Awareness Month

October 20, 2017

Dear Owlet Family & Friends,

My name is Kurt Workman, CEO and Founder of Owlet. During the last five years, I’ve dedicated my time and energy to creating a safer world for infants and a better quality of life for parents. The moment my wife and I decided to have kids, I was concerned about the potential of a hereditary heart condition that could impact our children. When my wife was an infant, she nearly passed away in her crib but my mother-in-law’s intuition led her to check on her. My wife was found lifeless in her crib and was rushed to the hospital for lifesaving, open-heart surgery. I knew I didn’t want to rely on my intuition alone. With the advances in today’s technology, I knew there had to be a better way to watch over our infants while they slept. It blew my mind that we had the technology to tell me practically everything, except for what was most important to me as a parent. Is my child okay?

After learning about pulse oximetry, a clinically-proven technology trusted by hospitals for decades, I was fortunate to connect with my brilliant co-founders and a team of investors who had a desire to change the world. We spent years perfecting and modifying this technology to make it appropriate for the home and comfortable for infants to wear. Fast forward to today and our Smart Sock has been used by more than 150,000 infants, we’ve tracked nearly 300 billion heartbeats that we hope to use to better understand health and wellness. We’re proud to say we’ve also been recognized by organizations around the world as a technology that is revolutionizing the way we care for infants. We’ve also collected one of the largest sets of infant sleep data in the world which will play a critical role in solving many of the concerns by parents today. While the quantity of data is impressive, the story the data has told parents in real-time is what’s most impressive.

I have a folder on my computer labeled “Owlet Stories” which contains letters that are often accompanied by medical records from hundreds of parents who received a notification from Owlet and were able to help their infants. The folder includes stories related to RSV, SVT, Heart murmurs, accidental suffocation and several more. When I started Owlet, I’ll admit my focus was fixed on the nearly 4,000 infants that pass away in their crib every year due to SUIDS, but as we’ve grown, I’ve seen Owlet’s reach expand far beyond anything I ever imagined. We’ve helped parents with big and small concerns get the information they need to help their children.

Backend data showing a red notification triggered after the heart rate hovered around 295.4 bpm.

This month is SIDS Awareness Month. While there is no proven way to prevent SIDS, as an advocate of the health and safety of infants, Owlet feels the responsibility to be involved. Join us as we help create awareness around one of the main causes of mortality in children under the age of 1.

During the month of October, Owlet is helping by:

  1. Matching donations 2 to 1 to many foundations dedicated to providing Smart Socks to those in need.
  2. Extending an open invitation to SIDS researchers and data scientists who would like to analyze sleep data in hope to find answers or patterns for high-risk infants.
  3. Publishing educational content on safe sleep, CPR and other healthy parenting practices.

We started Owlet to change the world but we know we can’t do it alone. Every day we are working to make new exciting ways to help infants and we need your help. Join us on our mission and let’s make a difference.


Kurt Workman


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Channing Merrell

Hi! I'm Channing and I'm a proud member of the Owlet team!

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23 thoughts on “Let’s Change the World – SIDS Awareness Month


Channing Merrell

Hi Morgan! Congratulations that is so exciting! Yes please give our team a call and they can tell you more about this! (844) 334-5330


Morgan Hey

We are expecting twins this Spring and will certainly be registering for Owlet monitors after losing our first son last year. Is there any discount when buying two? (Question of the year for this mama!)


Hi Lynsie! We hope your little one is doing well! We don’t have a rental program in place but you may find the following options helpful- http://www.owletcare.com/blog/easy-ways-buy-owlet/ We hope that helps!


Hi! We don’t currently have plans for this but we can pass your interest along to our team!



Have you consider adding a temperature sensor? I did love to know my child in comfortable in her sleep. As you know infants don’t regulate body temperature and heating/cooling systems don’t heat or cool your house evenly.

Thank you!



Hi my name is lynsie my daughter was born in October and she was born with a larger heart so she was in the NICU for 4 days how can I go out renting one of your guys socks it would ease my mind at night I’m getting up 5 to 6 times a night to check on her


Channing Merrell

Hi Cheryl! We absolutely understand. Because of our commitment to safety and quality, we only use the highest quality parts and components. Here are a few different ways that we are trying to help all parents experience the peace of mind Owlet provides:

We work with Affirm so you can buy now and pay later. Just select ‘Pay with Affirm’ at checkout. You can learn more about Affirm here: https://store.owletcare.com/pages/affirm-faq

Are you signed up for a registry? The Owlet Smart Sock 2 is now sold in major retail stores, like buybuy Baby, Babies R Us, and Amazon.com, where you can add it to your registry!

Keep an eye on our website — as inventory allows, we sell Certified Refurbished Smart Sock 1’s for a 30-50% discount (price ranges from $149.99 – $199.99). Affirm and gift cards can be used in conjunction with refurbished monitors too! To see if we have any refurbished monitors in stock, check out our website: https://owletcare.com/collections/accessories

You can also use your FSA or HSA funds to purchase an Owlet. It’s easy! Simply visit our website and add products you would like to purchase to your cart. Once finished, proceed through the checkout process like normal and use your FSA or HSA card in place of your debit/credit card.

To learn more about these, visit our blog:

We sincerely hope this helps! Please let us know if you have any other questions.



My daughter just gave birth at 31 weeks because her daughter heart rate was in the 70s. She is terrified when she brings her home something will happen while she is sleeping and has talked About your product. Do you have a program to help those who can’t afford the cost up front.


Channing Merrell

Hi Claudia! That is so fun to have a new little baby in your lives! We completely understand how you are feeling. With the help of the Owlet Smart Sock, it uses pulse oximetry to track your baby’s heart rate and oxygen levels, and is designed to notify you if either falls outside of range. We’ve miniaturized this technology into a snuggly baby sock that your little one wears to bed. Make sure to check your email, as our CEO, Kurt Workman has reached out to you via email.

To purchase an Owlet Smart Sock 2, head to our website: https://store.owletcare.com/products/owlet-smart-sock-2


Claudia Garcia

Hi am a grandmother of a one week old baby boy . My daughter and I take turns watching her baby she is terrified of SIDS but it has taken a toll on us because we get no rest how can I obtain this device ? Where can I rent it ?


Thanks for sharing your experience with us, Elizabeth! We’d love to share it with our team. Could you tell us more about it using the following link? http://www.owletcare.com/owletstory/


Elizabeth D

Thank you for such an Amazing product! It has changed my perspective on things. Like, “It won’t happen to me.” Way of thinking… it can and it did. Thanks to the Owlet /Red notification I was able to tend to my daughter just in time. I will promote this product forever!! I am grateful.


Krista Barrasso

Hi, I ma in Ontario Canada and lost my grand daughter to SIDS last June 4, 2016 at 3 months, 15 days old. I did not know about Owlet at that time. My daughter has twin boys now and we bought owlets for both of them. I know one of her concerns is that it is not able to be used while out and about ie: for a walk, grocery shopping etc…, also the battery life on it would be nice if it lasted a little longer :). One last thing is, on occasion the sock has “disappeared” and since it is so tiny it can be hard to find. The base station gives off notice but that doesn’t help finding the sock :). Is there a way to have the sock beep too? (its like loosing your keys). I also had gotten in touch with your company about having sales reps in Canada. I am a true believer in this product and even though it probably would not have saved my grand daughter, it may have potentially alerted us to a problem that may have been able to be fixed? With the boys now it gives some peace of mind. Thank you.

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Hi Yolanda! Thanks for your comment. I really appreciate it. Have you seen our recent post? https://blog.owletcare.com/easy-ways-buy-owlet/ trying to find ways to make Owlet more affordable. We also sent you a message with some more info. Thanks!

Avatar for Kurt


Hi Alexandra, thanks for sharing that and for helping your daughter! We’re working internally to make the Owlet more affordable. We believe that every parent should have access to technology to help them keep their child safe and healthy. The three areas we’re exploring are insurance reimbursement, registry and cost.

Avatar for Kurt


Thanks Katie! You are awesome, it’s been amazing to see the support from so many parents. Let’s keep going!


Hi Katherine! We’d love to speak with you more about this. Please send our clinical team an email to [email protected] and they’ll get back to you as soon as possible.



Has anyone contacted you about using your data? I am a physician but not a sids researcher. This is a goldmine that we need to look at!



I meant to put Owlet



I hear so many great things about islet. I have a premmie son at home now. And I wish I could afford one of these but was denied credit to help. It would be a great peace of mind for me and my wife to know how my son Oliver is doing at all times.


Katie Clark

We’re forever grateful for what you’ve done with Owlet and, in turn, what it’s done for our family, Kurt. I can’t even think about how our lives may have been different right now had we not had ours. Loved watching the company grow to where it is. Keep up the good work!



I was talking to friend who recently had her niece lose her baby to SIDS the actual night after meeting him. I asked her if she had heard of the Owlet (I bought one for my daughter who definitely can’t afford it). She has never heard of it but was so awed she said she’d have paid thousands if she could have a do-over.



Im in love with this product. I did a research paper in high school on sids. It literally scared me to have babies. This seems so awesome! The only thing is i wish it were more affordable. Im pregnant with my third boy and what You guys have made is incredible!